Invite-only.
You get in by passing.
MENA’s first community built for serious performance marketers: media buyers, digital and growth managers, and business owners who run real budgets. A decade of PShift’s know-how, at your fingertips.
You pay only after you’re accepted.
Trusted by
- Paid media buyers
- +3000
- Followers
- +50k
- Ecommerce advertising experience
- +10 years
- Case studies
- +200
- Top-tier clients, collectively
- +$150M
Why most marketers in MENA hit a ceiling
We spoke with 100+ performance marketers across the region. The same gaps came up again and again, blocking growth and stalling careers. Instead of scaling, too many are stuck swapping surface-level tips in Facebook groups. Here’s what they told us:
- 35%
Lack a guided learning path
No structured way to develop skills and frameworks.
- 21%
Face client communication issues
Unclear integration of copy and strategy, misaligned expectations.
- 21%
Poor role calibration
Responsibilities are blurred, project ownership is weak, and scaling slows down because teams aren’t sure who drives what.
What you’ll get inside Elevr
Scale without breaking ROAS. Inside you’ll find 200+ hours of sessions, 1,000+ technical questions already answered, and specialised tracks in Media Buying, Creative, Data and more. No vague talk. No beginner lessons.
A decade of experience, in sessions
Golden Nugget Sessions distill 10+ years of agency know-how and Mind Shift into crisp, no-fluff lessons.
Real-world case studies
Live breakdowns with numbers, strategy, creatives, what worked and what failed, and reusable playbooks.
Biweekly live Q&A
Fast, practical answers to your exact roadblocks. No theory, just what to do now.
Biweekly partner sessions
Top operators and vetted tools walk through their real workflows end to end.
Quarterly offline gatherings
In-person deep dives, real connections, and collaborative problem-solving.
Regular newsletter
Curated takeaways, session summaries, and hand-picked opportunities.
Opportunities and perks
Hiring board, collaboration calls, member spotlights, and exclusive MENA-relevant tool discounts.
Real numbers. Real campaigns. Real results.
What you’ll find inside isn’t theory or recycled tips. Throughout the year, we’ll roll out 50+ live case studies straight from operators running serious ad spend. Each one gives you real wins to learn from, and the costly mistakes to avoid.
Each one breaks down
- 01
Problem
What broke, and what it was costing.
- 02
Strategy
What they changed, and why.
- 03
Results
The numbers that moved.
- 04
Templates you can copy
The playbook, ready to reuse.
From PShift to ElevrThe story behind the community
More than a decade ago, PShift started as a small operator-led agency with one mission: prove that disciplined media buying beats guesswork every time. The team partnered with growth-focused brands across the region, managing $10K+ monthly ad spend per client and treating every dollar like it was their own.
They didn’t trade in theories. They tested, audited, broke down campaigns, and built structured playbooks that turned into measurable results. Over the years, PShift became known for three things:
Case-study rigor. Every win (and loss) documented, dissected, and shared.
Community mindset. Operators teaching operators, not gurus talking down.
Results at scale. Campaigns that proved strategy in real budgets, not just decks.
- The agency
PShift
An operator-led agency that tested, audited and broke down campaigns for growth-focused brands across the region.
- The course
Mind Shift
The operator-led course that reshaped how teams across MENA planned, diagnosed, and scaled campaigns. A shared language for problem-solving and a standard for case-study discipline.
- Today
Elevr
Not another group, but the natural next step in a story built on real operators, real spend, and real growth.
You earn the seat.
Then you pay for it.
Elevr isn’t bought. It’s a closed community you get into by passing an assessment. You only pay after you’re accepted: 30,000 EGP for the year, in one payment or two.
- 1
Take the assessment
About 90 minutes of practical scenarios, in English. Your written reasoning decides the pass, not the choices alone.
- 2
Get your decision
The Elevr team reviews every submission. You hear back by email.
- 3
Pay and join Batch 04
Choose how you pay, then get your access to the community on Circle.
Paid once, for the full year.
Nothing to pay today. Your payment comes after you’re accepted. Referral codes work with one payment only.
What your year includes
Same membership on either plan.
- 200+ hours of sessions you can come back to anytime
- 1,000+ technical questions, already answered
- Specialised tracks in Media Buying, Creative, Data and more
- Live Q&As and discussions where you bring the real problems from your work
- Meetups and activities with people from your industry
The value isn’t in the hours. It’s learning among people who do the work: who test, get it wrong, and share what actually happened.
Questions
We’re a curated platform, not another online group. Groups are crowded with beginners and recycled tips. Elevr is invite-only: every member runs budgets, shares numbers, and tests in live campaigns. That’s the difference.
We designed Elevr to save time, not take it. Instead of scrolling through random threads, you get structured sessions, tested playbooks, and answers from people who’ve solved the same problems.
Elevr is for marketers already running campaigns. If you’re still starting out, begin with our free resources. You can take the assessment again after three months and join us once you’re ready.
Every member goes through an application and assessment. That’s how we make sure you’re surrounded by operators, not spectators.
Case studies and frameworks built for our region: ad policies, local platforms, CRO challenges, and market-specific playbooks you won’t find in global forums.
Yes. You’ll see how other marketers present numbers, frame strategy, and manage expectations. That means fewer unclear conversations and more trust with clients, plus dedicated sessions on building and maintaining long-term relationships.